Fried Ventures

Berlin · since 2019

Angel investments and marketing consultancy for startups.

Fried Ventures is an owner-managed holding and consultancy. We take small stakes in early ideas, build products of our own, and work alongside startups and growing companies on the unglamorous parts of marketing: acquisition, measurement, and the data behind both.

About

A small firm, deliberately

Fried Ventures GmbH was founded in 2019 by Andri Fried and is registered in Berlin (Amtsgericht Charlottenburg, HRB 211621 B). The company has two sides that feed each other: it acquires and holds participations in ventures and digital assets, and it advises startups and growing companies on marketing and go-to-market.

The consulting practice is hands-on by design. We plan campaigns and then actually run them; we recommend a measurement setup and then build it. Much of the current work sits where marketing meets data engineering — connecting advertising platforms to data warehouses so that reporting is automated, accurate and owned by the client rather than rented from a tool.

We keep the client list short on purpose. Engagements run directly with founders and marketing teams, and white-label through agencies we have worked with for years.

2019 founded in Berlin
Owner-managed by Andri Fried
Two practices investments & consulting

Practice

What we actually do

Startup & growth consulting
Positioning, go-to-market and channel strategy for early-stage companies — from the first landing page to a repeatable acquisition channel, with a bias for shipping over slide decks.
Performance marketing
Planning and running paid campaigns, primarily Google Ads and paid social. Includes account structure, conversion tracking, budget steering and the weekly grind of optimisation.
Marketing data & reporting infrastructure
API-based pipelines that bring advertising and analytics data — Google, Meta, LinkedIn and others — into data warehouses such as Google BigQuery. The result is reporting that updates itself and belongs to the client.
Angel investments & participations
Small, patient investments in ventures and digital assets, usually combined with active marketing support rather than a purely financial role.

Approach

How we work

Operate, don't just advise. Recommendations are cheap. We prefer engagements where we are accountable for the campaign, the pipeline or the number — not for the memo about it.

Own the data. Marketing decisions are only as good as the numbers underneath them. We build measurement and reporting on open, client-owned infrastructure, so nothing breaks when a tool subscription ends.

Stay small. No layers, no hand-offs. The person you talk to is the person doing the work. That limits how many clients we can take on, and that is fine with us.

Contact

Get in touch

The fastest way to reach us is e-mail. We reply to every serious message, usually within two working days.

Fried Ventures GmbH
Schwiebusser Straße 43
10965 Berlin, Germany
info@friedventures.com